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The power of strategic narrative | Andy Raskin

The power of strategic narrative | Andy Raskin

Most sales pitches identify a problem and present a solution. This "Arrogant Doctor" model often fails. A more powerful approach is the strategic narrative, a story that frames your product not as a mere solution, but as the key to winning in a changing world.

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Mastering paid growth | Jonathan Becker (Thrive Digital)

Mastering paid growth | Jonathan Becker (Thrive Digital)

Paid acquisition is a complex world, especially with privacy shifts and AI. We've synthesized a masterclass from Jonathan Becker, a legend who managed $3.5B in ad spend for Uber and Asana, to give you a clear roadmap. Learn why creative is your biggest lever in this new era.

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$1M to $10M: The enterprise sales playbook with Jen Abel

$1M to $10M: The enterprise sales playbook with Jen Abel

Scaling from $1M to $10M ARR requires a new strategy. Enterprise sales expert Jen Abel shares a counterintuitive playbook: target Tier 1 logos first, sell the vision, and use creative deal-crafting over rigid rules to land transformative, six-figure deals.

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The ultimate guide to product-led sales | Elena Verna

The ultimate guide to product-led sales | Elena Verna

What is Product-Led Sales? Growth expert Elena Verna (Miro, Amplitude) explains how this emerging GTM motion bridges the gap between self-serve PLG and high-value enterprise sales. Learn to convert product usage into revenue with this ultimate guide to implementing a PLS strategy.

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