Linear defies Silicon Valley norms. With no A/B tests and just one PM, CEO Karri Saarinen explains how prioritizing taste and craft over metrics built the world's most beloved issue tracker. A deep dive into operationalizing quality.
Reforge CEO Brian Balfour opens his personal playbook, sharing 10 critical lessons from a list of over 100. From inspecting work over narratives to treating growth as a system, these insights provide a blueprint for navigating the complexities of startups, leadership, and life.
Maya Prohovnik, Anchor’s first employee and Spotify’s Head of Podcast Product, shares her journey from startup to acquisition. Learn how obsessive "dogfooding" and reducing friction helped Anchor power 75% of new podcasts globally—a true masterclass in product leadership.
Discover how Wise achieves 70% of its growth through word of mouth. CPO Nilan Peiris breaks down the metrics and cultural pillars that prioritize product engineering over traditional marketing, creating a system where users feel compelled to recommend the service.
Stop trying to build a "better" product. Christopher Lochhead reveals why category creators capture 76% of market value while competitors fight for scraps. Learn the art of "languaging" and how to design a category that makes the competition irrelevant.
Typeform CPO Oji Udezue breaks down his mental models for product success. From identifying "sharp" problems to mastering PLG and engineering virality, discover how to move beyond rigid science and use intuition to build category-defining unicorns.
Andy Johns was a legendary growth leader at Facebook and Twitter, but behind the success, he was unraveling. After a severe collapse at 35, he walked away from millions to heal. This is his story of overcoming the addiction to achievement and finding peace.
Figma is the definitive case study for product-led growth. Claire Butler, Figma’s first GTM hire, reveals how they architected a unique bottom-up motion prioritizing community and transparency to scale from stealth mode to a multi-billion dollar enterprise.
Deel went from $0 to $295M ARR in three years, beating Slack's record. Head of Growth Meltem Kuran Berkowitz reveals how focusing on basics—like site speed and helpful content—drove this success. It’s a B2B playbook prioritizing utility over sales pitches.
Stop believing the "field of dreams" fallacy. JTBD co-creator Bob Moesta explains why supply doesn't create demand—struggling moments do. Learn how to shift your perspective from what you build to why customers "hire" products to make progress in their lives.
Camille Hearst, Head of Fan Monetization at Spotify, reflects on two decades in the creator economy. From iTunes to Patreon, she discusses scaling marketplaces, escaping the content hamster wheel, and turning creative passions into sustainable businesses.
Ramp hit $100M ARR in under two years with a lean R&D team. The secret? An obsessive focus on velocity. VP of Product Geoff Charles reveals the operational frameworks and cultural pillars that allow Ramp to ship features faster than anyone else in history.
Most product ideas fail. Ronny Kohavi (Airbnb, Microsoft, Amazon) explains why intuition is overrated and how to build a robust A/B testing culture. Learn why you should ditch "big bang" redesigns and prioritize data to drive real growth.
Shipping a product that simply "works" is no longer a competitive advantage. Webflow SVP Jiaona Zhang explains the shift from Minimum Viable Product (MVP) to Minimum Lovable Product (MLP) and shares lessons from Airbnb and WeWork on elevating your product craft.
How did Ramp hit $100M ARR in two years? Head of Growth Sri Batchu reveals the internal rituals of the fastest-growing SaaS in history. Learn how to engineer velocity, optimize sales efficiency, and leverage your cap table as a B2B distribution channel.
Former Webflow and Dropbox growth leader Melissa Tan shares her playbook for scaling revenue and talent. Learn how to hire for first principles, drive aggressive targets without burnout, and build high-performing growth organizations that people refuse to leave.
