Reforge CEO Brian Balfour opens his personal playbook, sharing 10 critical lessons from a list of over 100. From inspecting work over narratives to treating growth as a system, these insights provide a blueprint for navigating the complexities of startups, leadership, and life.
Coda CPO Lane Shackleton reveals how to turn ambiguity into clarity using a "first principles" approach. Discover the specific rituals high-performing teams use to redesign meetings, handle feedback, and drive velocity without corporate inertia.
Maya Prohovnik, Anchor’s first employee and Spotify’s Head of Podcast Product, shares her journey from startup to acquisition. Learn how obsessive "dogfooding" and reducing friction helped Anchor power 75% of new podcasts globally—a true masterclass in product leadership.
Discover how Wise achieves 70% of its growth through word of mouth. CPO Nilan Peiris breaks down the metrics and cultural pillars that prioritize product engineering over traditional marketing, creating a system where users feel compelled to recommend the service.
Google Plus failed due to opinion-based development, while Gmail's Tabbed Inbox succeeded through evidence. Former Google product leader Itamar Gilad explains how to stop relying on HiPPOs and start validating ideas with rigorous testing and evidence-gathering.
Typeform CPO Oji Udezue breaks down his mental models for product success. From identifying "sharp" problems to mastering PLG and engineering virality, discover how to move beyond rigid science and use intuition to build category-defining unicorns.
Figma is the definitive case study for product-led growth. Claire Butler, Figma’s first GTM hire, reveals how they architected a unique bottom-up motion prioritizing community and transparency to scale from stealth mode to a multi-billion dollar enterprise.
Etsy VP Tim Holley shares how the marketplace scaled from $500M to $13B GMS. Learn how they aligned teams around a North Star metric, managed supply-demand dynamics, and leveraged behavioral economics to transform from a niche craft site into a global e-commerce giant.
Stop believing the "field of dreams" fallacy. JTBD co-creator Bob Moesta explains why supply doesn't create demand—struggling moments do. Learn how to shift your perspective from what you build to why customers "hire" products to make progress in their lives.
Camille Hearst, Head of Fan Monetization at Spotify, reflects on two decades in the creator economy. From iTunes to Patreon, she discusses scaling marketplaces, escaping the content hamster wheel, and turning creative passions into sustainable businesses.
Austin Hay (Ramp, Reforge) reveals how to build scalable marketing systems in a privacy-first world. From data infrastructure to strategy, learn why Martech is the central nervous system of modern growth and how to navigate the complex landscape beyond simple tools.
HubSpot is a $30B SaaS titan, but its shift to Product-Led Growth wasn't accidental. VP Chris Miller reveals how relentless curiosity and radical accountability transformed the company from an inbound marketing pioneer into a PLG powerhouse.
Ramp hit $100M ARR in under two years with a lean R&D team. The secret? An obsessive focus on velocity. VP of Product Geoff Charles reveals the operational frameworks and cultural pillars that allow Ramp to ship features faster than anyone else in history.
Most product ideas fail. Ronny Kohavi (Airbnb, Microsoft, Amazon) explains why intuition is overrated and how to build a robust A/B testing culture. Learn why you should ditch "big bang" redesigns and prioritize data to drive real growth.
Slack CPO Noah Weiss joins Lenny Rachitsky to deconstruct the 10 traits of elite PMs. Discover Slack's "Complaint Storm" ritual, their pragmatic AI strategy, and the metrics that drive enterprise utility with consumer-grade delight.
LinkedIn has evolved from a digital rolodex into a dynamic skills-based hiring engine. VP of Product Hari Srinivasan reveals how algorithms are rebalancing the hiring market and shares frameworks for building and managing complex digital ecosystems.
