For Lulu Cheng Meservey, PR is survival. Move beyond the "build it and they will come" mentality. Learn how to leverage "cultural erogenous zones," stop shouting into the void, and craft strategic narratives that travel under their own power.
Most professionals view managing up as doing their boss's job. Wes Kao argues it's actually the key to career acceleration. Drawing from her work with Seth Godin and Scott Galloway, she shares a masterclass on persuasive communication to help you build trust and gain autonomy.
Co-founder relationships make or break startups. Elite founders master authoritative leadership over authoritarian control, address conflicts directly rather than avoiding them, and recognize how childhood communication patterns emerge under pressure.
