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Hisense unveiled a comprehensive roadmap for the future of display technology and smart home integration at CES 2026, headlined by the introduction of its proprietary RGB Mini-LED Evo technology. During the "Innovating a Brighter Life" press event, company executives detailed a strategic shift from aggressive market expansion to defining premium visual standards, announcing significant hardware advancements and a deeper collaboration with Microsoft for its Vidaa operating system.
Key Points
- Launch of RGB Mini-LED Evo: A new display architecture utilizing four primary colors (including a dedicated "Sky Blue" LED) to achieve 110% of the BT.2020 color gamut.
- Market Leadership: Hisense confirmed it currently holds the global number one spot for 100-inch+ TVs and Laser TVs.
- Software Expansion: The proprietary Vidaa OS is integrating Microsoft Copilot and Xbox cloud gaming, positioning the TV as the central smart home hub.
- Flagship Hardware: The company revealed the 163-inch MX Series MicroLED, the UX Series (launching this month), and the XR10 300-inch Laser Projector.
- Sustainability & Health: New display tech reportedly reduces harmful blue light by 60% and power consumption by 30% compared to QD-OLED competitors.
Redefining Color Fidelity with RGB Mini-LED Evo
The centerpiece of the presentation was the debut of the RGB Mini-LED Evo, a technology designed to surpass current industry standards for color accuracy and brightness. Unlike traditional displays that rely on three primary colors (Red, Green, Blue), Hisense’s new architecture introduces a fourth "Sky Blue" light source. This addition is engineered to eliminate common issues such as color bleeding and tint shift while significantly expanding the visible color spectrum.
Dennis Lee, President of Hisense Visual Technology, emphasized that the industry’s current benchmark—the BT.2020 color space—often remains fully out of reach for consumer displays. However, the new architecture pushes boundaries significantly.
"We shattered the limits of color gamut, pushing our RGB Mini-LED's original 100% BT.2020 coverage to an unprecedented 110%. The chromatic precision backlight achieves true three-dimensional control of light, color, and wavelength."
The technology is powered by the Hi-View AI Engine RGB, a processor capable of managing tens of thousands of dimming zones with 14-bit precision. Beyond visual performance, the inclusion of the specific Sky Blue LED addresses health concerns by reducing harmful blue light emissions by 60% compared to standard OLED panels, without relying on software filters that degrade picture quality.
Hardware Expansion and Market Strategy
Building on a decade of growth that transformed the brand from a budget option to a market leader, Hisense executives highlighted their dominance in the ultra-large screen category. The company currently operates 30 R&D centers and 37 industrial parks globally. This infrastructure has allowed them to scale premium technology, such as Mini-LED, faster than competitors.
Sarah Larson, Chief Marketing Officer of Hisense USA, noted that the company’s strategy revolves around "democratizing technology," ensuring high-end features trickle down to mass-market models rapidly. This approach is evident in their 2026 lineup, which spans from consumer-grade units to ultra-premium reference monitors.
The hardware showcase included several key products:
- The UX Series: The first consumer TV equipped with RGB Mini-LED Evo, launching commercially this month.
- XR10 Laser Projector: A flagship 4K trichromatic laser projector capable of a 300-inch projection with 6,000 lumens of brightness.
- MX Series MicroLED: A 163-inch display that received the CES 2026 "Best of Innovation" award, utilizing four-primary color MicroLED technology.
Vidaa OS and the AI-Connected Home
Moving beyond hardware, Guy Edri, CEO of Vidaa, outlined the evolution of Hisense’s operating system. Now present in over 50 million homes, Vidaa is pivoting from a content streaming platform to a comprehensive "Life Assistant." The updated OS eliminates traditional app grids in favor of an AI-driven interface that predicts user needs based on time of day and viewing habits.
A major announcement was the deepening partnership with Microsoft. The integration involves two key components: the inclusion of Microsoft Copilot for AI assistance and Xbox integration for cloud gaming without a console. The system also features cross-device connectivity, allowing notifications from smart appliances—such as an oven timer or laundry cycle—to appear directly on the TV screen.
"Home isn't just another screen. It's a system designed to fit your life, not the other way around. It listens, suggests, adapts... This isn't just TV. This is home."
Sports Sponsorship and Brand Visibility
Hisense also reaffirmed its commitment to global sports marketing as a driver for brand recognition. The company will serve as an official sponsor for the FIFA World Cup 2026 for the third consecutive tournament. To coincide with the event, which takes place in North America, Hisense is introducing a specific "Elite Collection" of displays optimized for sports viewing, leveraging their high refresh rates and motion handling capabilities.
With the UX Series launching immediately and the broader implementation of the RGB Mini-LED Evo technology across the 2026 product line, Hisense is positioning itself to challenge legacy premium brands not just on price, but on specification leadership and technological innovation.
