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Europe's Automotive U-Turn: Learning from China After Decades of Teaching

Photo by Carlos Felipe Ramírez Mesa / Unsplash

Key Takeaways

  • Europe, once the teacher in automotive technology for China, is now seeking expertise from Chinese companies, particularly in electric vehicles (EVs), software, batteries, and autonomous systems.
  • Chinese EV manufacturers have rapidly advanced, surpassing European counterparts in key technologies, forcing a shift in strategy.
  • European automakers like Volkswagen, Mercedes-Benz, Stellantis, and BMW are forming partnerships and joint ventures with Chinese tech groups to access crucial technology and remain competitive.
  • The EU is developing policies that may require Chinese companies entering the European market to form joint ventures or license technology, mirroring China's past strategies.
  • This shift occurs amidst global trade tensions, EU tariffs on Chinese EVs, stagnating European car demand, and China's own industrial overcapacity.
  • There's internal debate and criticism within Europe regarding the timing and effectiveness of this new strategy, with some arguing it's too late or hampered by protectionism.
  • Geopolitical tensions, particularly the US-China trade conflict, add complexity, potentially forcing companies to choose between US market access and Chinese R&D.

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